Cash Advance Loans

Cash Advance Loans

Radiocentre believed it was clear that the man was a passenger who was telling the driver to focus on careful driving. They believed there was no suggestion that anyone was actually using the in-car camera and pointed out that, at the end of the ad, there was a warning not to use the camera while driving. The ASA considered viewers would interpret the ad as illustrating how drivers could use the Citroen C3's in-car camera.


We considered that in some of the shots (where the driver was photographing payday loans letters A and R) it appeared that the car might be moving, suggesting that the driver was using the camera while he was driving.


We noted that there were few, if any, other vehicles using the road in any of the shots and that the action the driver needed to perform to use the camera appeared to be nothing more than would be involved in a driver adjusting music or the radio, which the Highway Code permitted as long as the driver was exercising proper control of the vehicle.


Payday loans we appreciated that the examples of actions or possible distractions given in the Highway Code payday loans be undertaken in ways that would mean a driver was not exercising proper control of the vehicle, we considered there was no suggestion in the payday loans in the ad that the driver was distracted or not exercising proper control. We therefore concluded that ad (a) did not condone or encourage dangerous or irresponsible behaviour prejudicial to safety and in breach of the legal requirements of the Highway Code, and that it therefore did not breach the BCAP Code.


On this point we investigated the ad under BCAP Code rules 20. Advertisements must not suggest that driving or motorcycling safely is staid or boring. We considered listeners would interpret the ad as referring to how the Citroen C3's in-car camera might be used, while at the same time the narrative warned of the potential distractions of passengers and events taking place outside the car. Although the ad did not seem to involve either the driver or the passenger using the in-car camera, we considered listeners could interpret the ad to mean that the camera could be used to take photographs of people or scenes on the pavement or the road.


We considered there was no suggestion in the ad that, if the camera was used, the driver would be unable to exercise proper control of the vehicle.


We therefore concluded that ad (b) did not condone or encourage dangerous or irresponsible behaviour prejudicial to safety and in breach of the legal requirements of the Highway Code, and that it therefore did not breach the BCAP Code.


Home Codes and rulings Rulings Citroen UK Ltd Background Summary of Council decision:Two issues were investigated, both of which were Not upheld. Son restylage est bien visible.


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